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What Halfbuilt does, the shape of the workflow, and the rules that hold it together.

Halfbuilt finds local businesses whose websites are measurably behind, proves it, and hands you something to say about it. One search sweeps a market, imports the businesses that are new to your workspace, audits each one, and scores it against rules you can read.

Nothing in the product contacts anybody. There is no send action anywhere: drafts are written for you to approve, edit and copy, and the sending happens in your own mail client, under your own name.

The workflow

  1. Search a market. A location, a radius, up to five categories and an amount. Filters narrow it to businesses with no website or a weak rating.
  2. Let the audit run. Each imported business gets a measured website check, a screenshot where one is possible, and an opportunity score with its evidence attached.
  3. Work the list. The leads table, the Opportunity Atlas and the pipeline are three views of the same rows. Sort, filter, save a view, move a lead along.
  4. Take one to a conversation. Generate an outreach draft or a website build brief, approve it, and copy it out.

What a credit is

Two currencies, both weekly. A lead credit is spent when you open one of the businesses a search found — searching is free, and you pay for the ones you decide are worth your time. A build credit is spent when you generate a website brief.

Starter includes 3 lead credits and 1 build credits a week. Pro is A$29 a month for 25 and 6 a week. See Plans and billing.

Everything here

Start here

  • Getting started From an empty workspace to a scored lead with a draft, in one sitting.

Find and manage

  • Search How a search picks a market, what it costs, and what the audit measures.
  • Leads and pipeline The table, the Atlas, saved views and the stages a lead moves through.

Work the lead

  • Website briefs The build brief, what it costs, and the public link you can share with a business.
  • Outreach drafts How a draft is written, what it is allowed to claim, and why nothing sends.

Account

  • Plans and billing Plans, credits, packs, the billing portal, and what happens when a payment fails.
  • Workspace and settings Your outreach profile, suppression list, notifications and exports.

Help

  • Troubleshooting The failures worth knowing about, and what each one means for your credits.
  • Privacy and security What Halfbuilt stores, who can reach it, and how to get it all back or delete it.

Something not covered

The Help Centre answers the short questions, Service status reports what is running, and Support inside the workspace reaches a person. Response target is one Australian business day.